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  8. Yokohama
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  10. TSW Alloys
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  21. Cox Insurance
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TSW Alloy Wheels

- nice rims!

Screenshots of pages from the TSW Alloy Wheels website.

The third Yokohama site was very different in look and feel to the corporate site and the YHPT site. Aimed at a younger market, the brief was to make the TSW site look funky and contemporary. This was a nice change from the usual corporate style! Existing brochureware provided a hint at the colour-scheme and the client wanted images of their top-selling wheels as well as the branded motorsport car.

The purple right-hand pages were branded with a moulded TSR logo background and the images were laid on top of this as transparent gifs. As I was manipulating the images, it struck me that it would be quite funny to have the car appearing to burst through the screen. A further level of 'oddness' is the fact that it appears to have torn through a paper page...which itself only exists on a glass screen... well, perhaps you had to be there, but it made me chuckle... The torn paper and the page glimpsed through the 'hole' were created in Photoshop by a combination of scanning and 'painting'. Oh, by the way, the flames coming from the back of the car animate too!

A clashing yellow menu bar seeming to have been 'scribbled' on, and a nice grungy typewriter font with some subtle rollover effects keep the look very current (at least in 1998 when it was designed!).

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