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  1. Design - homepage
  2. Work for Hughes Rae
  3. Work for Morse
  4. Outside Commissions
  5. Personal Sites
  6. Logos & other designs
  7.  
  8. Yokohama
  9. Yokohama YHPT
  10. TSW Alloys
  11. Mermaid
  12. Ironsure
  13. BK International
  14. Kitbag
  15. Brunswick Holdings
  16. BWI
  17. Hughes Rae
  18. Dr. Parsley
  19. Planetwork
  20. Quotemonkey
  21. Cox Insurance
  22. Global People Network

Kitbag

- online football clothing and other gear

Screenshots of pages from the Kitbag website.

This was a design concept that I 'inherited' from another agency. It's an interesting idea, but was hell to get to work within the web's constraints, and was ultimately found to be impractical. The original designer's idea of the round 'hole' and the boots remains, but my contribution was to make the original 'sketch' more powerful by 'moulding' the interface and giving it the photorealistic look. There was a really nice rollover and 'on-click' effect on the studs too.

The products and the team-branded tops and bottoms appeared in the hole throught the use of transparent gifs over a background image. Unfortunately, this led to a real problem when a lot of items needed to be displayed, and this hugely successful online store has long since been re-designed to be more user-friendly and bandwidth-efficient. Still, this was different enough in 1998 to stand out from the crowd!

screenshots of concept pages for a Kitbag re-design

The designs above are some concepts that I was asked to produce as an outside commission for an eventual Kitbag redesign, though as the company employed their own in-house designers shortly after these were done, they have never been seen.

Return to the Hughes Rae designs thumbnail page